Training on Decolonising Fundraising Narratives Part III – How your organisation can support the process


The Partnering for Change project of the Deaconess Foundation and Filantropia ry organises an online training on issues that organisations need to take into consideration when moving away from donor-centred models in fundraising communication. The online training will be held at 9.30 to 11.30 on the 7th of March, and it is the last one in a series of three trainings. 

A pink heart and post it notes with the word fund raiser on top of a black keyboard.

There has been much discussion in the development community recently about the power relations in development cooperation and the narrative and imagery it has offered to the Finnish people about the global South. This topic is particularly relevant to fundraising. The Partnering for Change project invites the leaders, managers and fundraising experts of development cooperation organisations to another online training session, which is a follow-up to the ones held last October and in February. We will share a link to the recordings and the slides of the previous trainings with all the participants of this training.

The third training will focus on how organisations can support fundraising teams in transitioning to decolonised narratives. In addition to fundraising managers and experts, we warmly welcome people at senior management level, as strategic, top-level decisions are an essential part of the process of change.

The training will be given by June Steward, an Australian fundraising expert specialising in decolonisation of fundraising. The training language is English. Please register here for the training.

Outline of the training

  • Why a directive to simply change fundraising narratives won’t work
  • To be truly beneficiary-centred, we need to go beyond fundraising narratives
  • Are your donors ready for decolonised fundraising messages – and what to do if they’re not
  • How to collaborate with your fundraisers so together you can achieve success
  • What metrics besides income will you use to measure the success of your fundraising program – and are you willing to accept lower income and/ or the cost of trying new approaches?
  • A suggested framework to transition to decolonised fundraising narratives

What this session is not:

  • It will not cover copywriting or language examples in depth (that was the subject of webinar 2 in this series).
  • It is not about the bigger debate and theories around decolonisation of charities – it is focused on the practical support that your fundraisers will need if you want them to work at decolonising fundraising narratives.

The goal of this session is to help charities understand the real implications of decolonising fundraising messages and workshop potential solutions.

Important note: This session builds on the previous two sessions in the Decolonising Fundraising Narratives Series. We strongly recommend that you view the recordings of these sessions to get an overview of the saviourism issue (webinar 1) and run through the potential alternatives to “donor as hero” narratives (webinar 2). You will get links to the recordings when you register for the training. 


The training is organised by the Partnering for Change project of the Deaconess Foundation and Filantropia ry. The project is a part of the development cooperation programme of the Deaconess Foundation funded by the Ministry for Foreign Affairs of Finland.

Partnering for Change is implemented by the Deaconess Foundation and Filantropia ry.

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